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Tom Peters' Personal Branding Lessons, Part 2: YOUR Storytelling Matters
Why Is Storytelling Important? It's A Necessary Business Skill. Do it well and you'll surpass your competition. Tom Peters makes a memorable point about storytelling's importance especially during...
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Tom Peters' Personal Branding Lessons, Part 3: YOUR Lifelong Reinvention Matters
Fortune Magazine published, Reinvent Your Career, in its July 4, 2011 issue. The article shares real-life stories of five (5) professionals who confronted and overcame personal and professional...
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Social Media Strategy Still Isn't An Executive Priority
Today's eMarketer article, Executives Fail to Focus on Social Media Marketing Strategy, shows how far we still have to go in convincing the C-Suite about social media marketing's importance in the...
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Tom Peters' Personal Branding Lessons, Part 4: YOUR Thank You Note Matters
This is the final post in a four-post blog series on personal branding lessons inspired from Tom Peters, The Brand Called You. The Deepest Human Need is the Need to be Appreciated Insightful Advice...
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Tom Peters' Media Sightings Page Cites Social Media ReInvention Blog
I have wonderful news to share with the Social Media ReInvention Blog Community. Tom Peters’ website, www.tompeters.com cited and linked to my post: Tom Peters’ Personal Branding Lessons, Part 1:...
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Review: 7 Pearls from Mitch Joel's Six Pixels of Separation
I studied Six Pixels of Separation by Mitch Joel from cover to cover. And, I loved every word. My one regret: I didn’t start reading / studying it sooner. An Important and Valuable Book. Don’t...
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Why Steve Jobs’ Resignation Saddens Me
When Steve Jobs’ announced his official resignation from Apple, the news saddened me. At first, I didn’t understand why this news upset me. Most importantly, Mr. Jobs is very much alive. But,...
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20 Statistics from Fast Company's The Great Tech War of 2012 Article
I love this recent article, The Great Tech War of 2012 by Farhad Manjoo from the November 2012 issue of Fast Company. The article provides several insights on how Apple, Amazon, Facebook, and Google,...
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Google+ TV Commercials: Compelling Marketing Shows Us ...
Compelling marketing shows us: What Something Can Do Why Something's Different How Something's Simple Why Something's Emotional The new Google+ tv commercials are all-of-the-above. Looks...
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Is It Merck KGaA’s or Merck & Co.’s Facebook Page?
This Wall Street Journal article, German Merck to U.S. Merck: Get Out of My Facebook, presents a prime example of why a platform agnostic digital marketing strategy decreases the risks of relying on a...
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29 Statistics From Fortune Magazine's Facebook Versus Google Article
Miguel Helft and Jessi Hempel wrote a great Fortune Magazine article, Facebook Vs. Google: The Battle for the Future of the Web, in the November 2011 issue. It's an insightful article filled with many...
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7 Reasons To Study Newsjacking by David Meerman Scott
Last week, I purchased/studied in Kindle format David Meerman Scott's latest book: Newsjacking: How to Inject Your Ideas Into a Breaking News Story and Generate Tons of Media Coverage. Newsjacking...
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A Reader's Criticism Exposed My Blog's Crap
I don't receive a lot of comments on my blog. But, when I do, I'm so grateful when someone takes the time to stop by. And, I do my best to reply quickly to the comment. Here's a reader comment from...
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Social Media ReInvention Blog's Most Popular 2011 Posts
2011 was an important year for this blog. A few months ago, I published my 100th post. And, each post is an opportunity for me to learn, improve, and experiment as a blogger. Social Media...
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Google's Marketing Reinvention: Tell Stories that Make Us Cry
I loved reading the January 1, 2012 New York Times article by Claire Cain Miller: Google Bases a Campaign on Emotions, Not Terms. Her article explains Google's distinctive philosophical change...
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4 Writing and Tribe Building Lessons from Moneyball's Bill James
Sony will release the DVD for Moneyball, starring Brad Pitt and Jonah Hill, on January 10, 2012. The 2011 film recounts how Billy Beane, the Oakland A's general manager in 2002, employed sabermetrics...
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Julie Roehm's Social Media Strategy Recovered and Reinvented Her Personal Brand
Advertising Age published the following article on January 12th: Julie Roehm Resurfaces in Senior Marketing Post at SAP. I started following Julie Roehm's marketing career when Fortune Magazine...
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Social Media Expertise, Part 1: It's Earned, Not Self-Proclaimed
"There's a distinct difference between perceived expertise and acquired expertise." -- Tom Jenkins, Social Media Club Kansas City I remember Tom's insight 2+years ago during a small breakfast...
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Social Media Expertise, Part 2: Self-Publishing Content Versus Submitting a...
The Wall Street Journal Careers Section published the following articles on January 24th describing the challenges and sense of futility job candidates encounter when applying to a prospective...
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